We are taught to honour the name of the God and Father of our Lord Jesus Christ, the king of the universe, the great 'I Am' who is and always will be Lord and redeemer.
If we do not have a high regard for people, we simply take no notice of them. We are not interested in their opinion or advice. In practice, many of us behave just like this towards God. We ignore him, we fail to honour the God in whose hand is our very breath.
In all of our decisions, we should seek his advise. We should have a longing to please him in all that we do and say. We should honour Him with our entire way of life.