" "Count" (NIV), "consider" (NRSV, NASB), "reckon" (KJV) is the verb logizomai, which is primarily a mathematical and accounting term, then used of cognitive processes. The basic meaning is "to determine by mathematical process, reckon, calculate." Paul often uses the term in a transferred sense: as a result of a calculation, "evaluate, estimate, look upon as, consider."
Now we are in Christ and the regenerating work of the Holy Spirit is a work in us we become sensitive to sin. As I have heard "we start to hate the things we used to love to do"